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Secular trend

A consistent underlying tendency to change in a particular direction, this tendency being the result of lang-term forces. Thus there might be a secular trend towards increasing unemployment in a region as a result of a gradual shift of demand away from the products in which the region specializes, this shift being in turn a result of steadily changing tastes and technology. Secular trends are to be distinguished from shorter-term fluctuations resulting from fashion changes, the trade cycle, seasonal demand fluctuations, etc.

Reference: The Penguin Dictionary of Economics, 3rd edt.