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Mail order firm


A firm selling a very wide selection of goods, but by post rather than through retail premises. It employs agents who take orders, which are dealt with by a central organization. The agent has an elaborate catalogue and is paid commission on his sales. The goods are sold at competitive prices, the economics in marketing enabling the firm to allow the customer to pay in instalments without necessarily charging him a higher price.

Reference: The Penguin Business Dictionary , 3rd edt.